Ch 156: Young Master Cao Can Be Canonized A Saint For This!
Xu Qing was shocked.
Lingling was also shocked.
Last year, this advertisement only cost over 47 million yuan, and this year it’s at most just over 50 million yuan. Young Master Cao directly raised the price to over 60 million yuan?
Nearly 70 million!
This shows that Young Master Cao is truly rich and powerful.
To be fair.
Young Master Cao doesn’t lack this money; he just wants the reputation and gimmick.
What is the purpose of advertising?
Isn’t it just topic popularity?
What’s smoother than the four numbers 6666?
Unless it’s 8888…
But Young Master Cao doesn’t want to be a sucker.
Why spend nearly 90 million yuan when 60 million yuan would secure it?
If it were 8888, Young Master Cao might as well directly spend 100 million yuan; the topic popularity would be even greater, right?
“Eldest Young Master, this… isn’t it too much?”
“Definitely too much.”
Cao Cheng agreed: “But it’s worth it. Subsequent promotions will revolve around this topic popularity, turning the numbers 666 into everyone’s catchphrase.”
Xu Qing was dumbfounded and didn’t understand.
What does it mean?
What catchphrase?
This ‘666’ appeared in dreams and games, expressing worship and likes for players.
And ‘666’ also has the ancient gimmick of the Great Shun Festival.
Therefore,
This is fun.
Even ten years later, young people will be full of ‘six’!
It’s a huge profit, isn’t it?
Besides.
It’s only six million yuan per second, letting half the nation and some people overseas watch.
What’s not worth it?
…
Young Master Cao didn’t explain much.
He only said: “Watch my operate.”
After saying that.
Young Master Cao closed the bid document, sealed it, and had the company people hand it in.
Quickly.
All the enterprises that should bid did so.
Some who didn’t intend to bid also followed suit.
It’s a sealed bid anyway; they might as well bid for fun. What if they win? What if they’re incredibly lucky? What if they get a lucky break?
Although this possibility is small.
Otherwise, Midea wouldn’t have won for so many years.
There’s definitely something to this.
However,
Young Master Cao believes that in the face of the overall situation, even if someone wants to engage in backroom dealings, they won’t be able to pull it off.
Otherwise, Young Master Cao wouldn’t suggest directly flipping the table here at CCTV.
Damn it.
I have a golden body now. Dare to engage in backroom dealings against me?
I’ll directly remove the department head.
…
After a short time.
The final person in charge announced.
“The bidding enterprise for this midnight countdown is…”
After a pause.
His gaze seemed somewhat wistful as he looked at Young Master Cao.
Cao Cheng chuckled.
The person in charge announced loudly: “Miracle Group, Miracle Cosmetics.”
Wow—
A burst of uproar.
Amei Group was also stunned for a moment, then they all looked towards Young Master Cao.
Amei Group’s winning streak was broken.
The person in charge showed the bid document: “Miracle Group, bidding price: 66,660,000 yuan!”
Wow—
Another uproar.
It was thought that the difference would be small, at most a few hundred thousand, or even a few tens of thousands.
Unexpectedly…
From Amei Group’s 47,010,000 yuan last year to 66,660,000 yuan this year.
The difference is nearly 20 million yuan.
Amei didn’t lose unfairly.
With such a large gap, there’s no opportunity, nor dare, to engage in backroom dealings.
If they couldn’t even win with 60 million yuan, everyone would know there’s something fishy going on.
However,
Doesn’t this have the suspicion of price gouging?
It’s 60 million yuan this year; wouldn’t it be 70 million yuan next year?
Regardless, CCTV made a profit.
Everyone also witnessed Young Master Cao’s wealth and power.
Clap clap clap—
Quickly.
Applause came, led by Amei Group, as a congratulation to Young Master Cao.
They are all businessmen, and in public, even if they are unhappy, they must maintain face.
Cao Cheng clasped his hands in a gesture of courtesy.
Although at this moment Young Master Cao wanted to tell everyone that they were all trash, to harvest a wave of negative sentiment.
But he decided against it.
No need!
One shouldn’t hit someone who’s smiling, right?
…
This bidding has come to an end.
Next is the contract signing.
Young Master Cao also discussed with CCTV about the New Year’s gifts, adding a ‘Miracle Cosmetics’ product set.
A set worth 3,800 yuan.
One for each female audience member present, and one for each woman at CCTV.
This directly gave away millions.
That’s how generous he is!
…
After the event.
Cao Cheng instructed: “Sister Qing, the production volume and quality control must be in place. Whether we become an overnight success depends on this.”
“Rest assured, Eldest Young Master, I’ve been following up on this.” Xu Qing nodded.
She is a professional in this area.
Even though Ren’s Hall didn’t take off before, she doesn’t lack experience.
The only thing lacking is the product.
Making products is actually quite simple; first, clarify the target: is it to make gifts or to cultivate repeat customers? This is important.
For gifts, focus on the packaging; all efforts are on advertising and packaging.
For repeat customers, all energy should be put into the product; advertising is only a small part.
In addition,
Cao Cheng is preparing a grand strategy for the cosmetics industry; this is only the first step.
True success requires time.
…
Simply put.
Young Master Cao’s personal reputation is countless times greater than ‘Miracle Cosmetics’.
Even if Miracle Cosmetics appears in the midnight countdown and becomes well-known nationwide.
In certain areas, it still cannot compare to Young Master Cao’s reputation.
Therefore,
Miracle Cosmetics is currently just a small fry. When it becomes famous, it is likely to be suppressed and squeezed out by foreign and domestic enterprises.
The market is only so big.
If Miracle gets a bigger share, others will inevitably starve.
Market competition is bound to be fierce.
So,
Before becoming famous, Young Master Cao must make preparations, lay out a grand strategy, and draw all his colleagues in.
One is for the market.
Two… is the key, for emotion value.
Currently, no one knows what Cao Cheng is planning, or even that he is planning anything.
When everything settles in the future, Young Master Cao’s move will be legendary!
…
That night.
Within the real industry circle, Miracle Group and Miracle Cosmetics were already known.
They actually spent 66,660,000 yuan to win the midnight countdown, breaking Amei Group’s winning streak.
Incredible!
Some praised it, while others scoffed.
They thought Young Master Cao was just a nouveau riche, using his money to disrupt market conditions.
Something that could be done for 50 million yuan, he spent 60 million yuan.
Isn’t he a fool?
Indeed.
Many entrepreneurs felt this way.
Only a few insightful individuals sensed a problem.
Is Young Master Cao a fool?
Obviously not.
Calling him a nouveau riche is understandable, after all, he has only been making money for a few years.
But to call him a fool, true experts wouldn’t believe it.
But,
To say why Young Master Cao did this, simply to steadily win the midnight countdown? That’s not likely!
Unfathomable.
Incomprehensible.
They can only keep a close watch and see what Young Master Cao will do next.
…
As for Young Master Cao.
He sent Lingling back to school and then drove to his father-in-law’s house.
A well-guarded courtyard.
The mature woman, Mother Tang, was delighted by Young Master Cao’s arrival.
A mother-in-law looking at her son-in-law, the more she sees, the more she likes him.
But the father-in-law still had that same stony face.
His first words were: “I heard you made a splash today? Became a nouveau riche?”
Cao Cheng didn’t bother with pleasantries; after sitting down, he poured himself a cup of tea, shook his head with a smile, and answered indirectly: “Wasn’t this period before the New Year very busy for you? How come you have the leisure to drink tea at home?”
Father-in-law glared: “Busy is busy, but I can’t even rest for a day? I’m resting today.”
Cao Cheng nodded: “That’s good news. How about the two of us having a drink tonight?”
“Heh~~”
Father-in-law didn’t know whether it was anger turning to laughter or happiness; in short, he hummed twice, pointing at Cao Cheng: “You’re shameless. Children your age wouldn’t even dare sit in front of me.”
Cao Cheng shook his head: “How can that be the same? Do you think anyone can compare to me? What are they?”
“…”
But Cao Cheng continued: “If not for me, Young Master Cao, Beijing would be eternally dark!!”
“…”
Father-in-law was once again amused: “Good, good, very good.”
He boasted.
He drank tea.
Talking about serious matters…
Mainly drinking.
The father-in-law and son-in-law, plus a mature woman, drank and chatted.
After drinking, the topics became more profound.
For example, they talked about the three-step strategy mentioned by the older generation of leaders.
From the opening up to the present, joining the WTO, and future technologies, artificial intelligence, AI, finance, and so on…
Cao Cheng’s views on the future were very sharp.
Sometimes, a single sentence would leave his father-in-law speechless.
Many things were things his father-in-law wouldn’t even dare to think about, but were the directions he was striving for.
In short.
After drinking some alcohol, Cao Cheng said some things he wouldn’t normally say.
Fortunately, he wasn’t drunk, just slightly tipsy.
So he could still control his thoughts and wouldn’t say anything and everything.
Even his real father needs to be guarded against, let alone his father-in-law, who is only half a father.
But his mother-in-law doesn’t need to be guarded against.
Cao Cheng said: “Mom, when the first batch of high-end product sets comes out, I’ll send you a top-of-the-line diamond set.”
Before the mature woman could speak.
Father Tang spoke first: “Is the product qualified? Don’t use it carelessly; your face will rot.”
Young Master Cao found.
These fathers, half-fathers, all have villain personas, right?
Acquired sarcasm skills?
Mother Tang was very good, saying with a smile: “Then I’ll definitely use it. After all, you spent so much money on promotion; the product shouldn’t be too bad.”
“Look.”
Cao Cheng pointed at his father-in-law: “My mother has an idea. Forget it; let’s just drink.”
“…”
Father-in-law found that this kid was getting bolder and bolder.
Getting close, huh?
Glaring!
When Father-in-law glared, anyone else would be silent.
But Young Master Cao didn’t react, pouring him a glass of wine: “Are your eyes dry? Drink some wine to hydrate.”
“…”
I’m glaring at you, and you ask me if my eyes are dry?
The mature woman chuckled beside them.
