Ch 159: I Know You’re Not Sensitive, But This Is A Bit Much, Isn’t It?
CCTV’s rehearsal staff is very numerous.
Especially nearing the Spring Festival.
There’s no time for preparation and adjustments; everyone is tense.
The result is that the backstage atmosphere is particularly tense.
Now almost no one will speak nicely; they all shout…
To relieve stress?
Perhaps.
But in Young Master Cao’s eyes, it’s a bit chaotic.
It’s no different from a makeshift troupe.
However,
the girls are still good.
Especially the rehearsals for song and dance programs; many girls go in groups, carrying clothes and props, coming and going in a hurry…
Cao Cheng’s eyes couldn’t keep up.
He also had an idea: after the Miracle Group park is completed, should he start an internal dance troupe?
Song and dance programs still have a lot of flavor.
Saloons…
Uh!
You can drink tea, listen to music, and watch dances in your free time.
This is also a kind of leisure!
…
February 13th.
New Year’s Eve!
This is the first time in three years that Cao Cheng hasn’t been home.
Over in Zhonghai, Mother Ren is cooking, Old Cao is helping, and several sisters are pasting Spring Festival couplets and hanging lanterns, busy and happy.
It used to be like this.
But this year, something seems to be missing at home.
“This stinky younger brother, doesn’t even know to make a phone call back?” Fourth Sister grumbled while working.
Third Sister is the most well-behaved and the most favored by Young Master Cao.
Third Sister spoke up to explain: “He might be busy; he’ll call when he’s done.”
“What could he be busy with?”
Fourth Sister glanced sideways, displeased: “Playing around with Lingling everywhere, having a great time, I bet.”
Fourth Sister mumbled: “They invited him to watch the Spring Festival Gala, to be an audience member. Does he really need to go a month in advance? Is the scene that good-looking? Never seen the world, huh!”
Third Sister chuckled: “Anyway, you’re free, why don’t you go too?”
“I… who, who says I’m free? My company is very busy; I have to give out year-end bonuses, okay? I need to oversee it.”
Fourth Sister said, even more upset: “He’s an absentee boss, so relaxed, he leaves all the trouble to me.”
In the distance.
Second Sister roared: “What are you mumbling about? Hurry up and get me the tape!”
“…” Fourth Sister immediately cowered and ran over with the tape.
By the afternoon.
Young Master Cao finally called; it was a video call.
These days, mobile phones aren’t as convenient as they will be in the future, especially Young Master Cao’s; he still uses a Motorola flip phone.
Although rotten Apple has already released the 3GS!
But Young Master Cao didn’t buy it; it’s not popular domestically.
Wait for the 4!
You can also buy some stocks.
“Mom, Happy New Year~~~” Cao Cheng offered New Year greetings as soon as he saw them.
Today, Young Master Cao is wearing a modern Chinese-style suit; he looks a little more mature, but also more upright.
“You’ve lost weight!” Seeing Young Master Cao’s appearance, Mother Ren said with concern.
Old Cao rolled his eyes and mumbled, “Where did he lose weight? He’s clearly gained weight.”
But he dared not say that out loud.
“Eat more outside, and get a good rest…”
“I know, Mom, I’ll go back after the New Year, save me some dishes.”
“Save? I’ll cook when you get back.”
“!”
Several sisters also gathered around.
Everyone is in good condition, but there is more or less a hint of longing in their eyes.
After all, they’ve been together for so long.
Suddenly separating for a month, the home’s atmosphere has changed.
“You love watching the Spring Festival Gala that much?” Fourth Sister complained directly.
Cao Cheng was speechless: “I’m not here to watch the Spring Festival Gala; look behind me…”
In the video, Young Master Cao stepped aside, revealing boxes and boxes of things behind him.
Fourth Sister asked: “What is this?”
Third Sister said: “Cosmetics!”
Cao Cheng snapped his fingers, praising: “Third Sister is still the smartest. These are gifts to be displayed on stage later; every woman present will have one, including the female employees behind the scenes at CCTV, one gift box per person.”
“Silver gift boxes, worth 3,800!”
“A total of 1,000 sets.”
“The company just brought them over; I have to keep an eye on this kind of thing, right? Do you think I’m here to watch the show? You’re wrong. I’m so busy I haven’t slept well these days!” Cao Cheng looked sad.
“…”
“…”
I don’t believe you!
Fourth Sister snorted: “We don’t even have cosmetics at home, and you’re giving them away to outsiders?”
Although she knows it’s promotion, it doesn’t stop Fourth Sister from bickering with him.
Cao Cheng hummed: “Who says we don’t have them at home? I’ve prepared diamond sets at home, the kind that cost 380,000 per box.”
“So expensive?” Fourth Sister exclaimed.
The family isn’t short of money.
What kind of high-end cosmetics and luxury goods haven’t they used?
For example, “Pooh!”
For example, Dior has a limited edition costing nearly 60,000, and it’s just a face cream.
That’s an exorbitant price.
But to be frank, their reputation is there; there will always be fools who will pay for it.
Although I don’t want to compare.
But domestically produced things really don’t sell for a good price now.
You make a diamond set, 380,000… the style is there, but will anyone really buy it?
If no one buys it, won’t it look stupid?
…
It wasn’t that Fourth Sister was intentionally being negative.
Even Third Sister and Eldest Sister next to her frowned slightly, feeling that something was wrong!
Mainly, they know that Young Master Cao isn’t stupid.
Since he dares to set this price, besides the quality of the products, there must be other calculations.
Otherwise,
it wouldn’t sell at all.
It can’t all be given away, can it?
Giving away silver gift boxes is understandable, but diamond gift boxes… what level is the recipient?
Also, if the level is too high, they might not dare to accept it.
Even though Miracle Cosmetics is very popular now, this level of consumption is really unaffordable for most people.
Eldest Sister couldn’t help but ask: “What levels of cosmetic gift boxes do you have?”
“From Bronze to Diamond.”
Cao Cheng casually explained: “They are Bronze, Silver, Gold, and Diamond… the prices are 380, 3,800, 38,000, and 380,000!”
“There are also various gift box sets, a three-piece anti-wrinkle set: toner, eye cream, and face cream, specifically for forehead wrinkles, eye wrinkles, and nasolabial folds…”
“There’s also a four-piece set of lotion, toner, emulsion, and cream, with excellent whitening effects…”
Cao Cheng went on and on, explaining the main products.
Actually, it’s just one sentence: youthful state, health products!
After use, the skin looks younger by at least several years; the effect is obvious.
…
“The lowest is 380 for a set? Are you sure it will sell?” Fourth Sister expressed her deep doubts.
No wonder she didn’t believe it.
These days, 380 can buy a high-end lipstick or face cream from a big brand.
As for domestic cosmetics, 38 yuan for a set is the usual price.
Have you ever seen a lipstick for 3.8 yuan?
Have you ever seen a face cream for 3.9 yuan?
Have you ever seen those small white bags, 50 cents a bag?
At this time.
Second Sister spoke.
Second Sister took a sip of wine: “I think the price is okay.”
“…”
The other three sisters looked at her together.
Are you drunk?
We know you’re not sensitive to money, but this is too insensitive, right?
Let’s not talk about other places, just Zhonghai, do you know the average salary now? It’s just over 3,000.
And the minimum wage is only 960 a month!
Second Sister said again: “If you can’t afford the expensive ones, then buy the cheaper ones. Bronze is only over 300, right? I can afford it with my own salary, and it’s easy to buy. Plus, one gift box can last for at least two or three months, right?”
“Even for heavy users, it can last a month!”
“As long as the product is good enough, someone will definitely buy it.”
“…”
The three sisters were also speechless.
But it has to be said that she makes sense.
However,
Eldest Sister, as a powerful businesswoman, thinks deeper than her younger sisters.
She thinks that Fifth Brother is being too arrogant this time.
Or, he’s too hasty.
She understands some of Fifth Brother’s ideas.
Creating such high-end products is a way to improve brand power, but he’s too hasty.
If he sets the price lower first, opens up the market, increases market share, and builds brand reputation.
From small to large, and then launch high-end products, even limited edition luxury goods, it would be more stable and easier for people to accept, even to pursue.
But,
Fifth Brother is impatient.
From low-end to high-end, he launched them all at once… although there are more products, a wide variety.
It gives a very mixed feeling.
However,
Eldest Sister also knows that this is not the time to talk about this. After Fifth Brother returns, she wants to have a good chat with him.
And ask what other plans Fifth Brother has.
She feels that Fifth Brother shouldn’t be so reckless.
As can be seen from Good Voice, Fifth Brother promoted a single program for a whole year.
A year for just one program; this shows how patient Fifth Brother is.
So,
he shouldn’t be so impulsive!
Maybe he really has some plans?
…
Thinking of this, Eldest Sister changed the subject: “Okay, okay, let’s talk about this later; today is New Year’s Eve, we won’t talk about business.”
“Right, right, no business talk.” Third Sister also nodded.
Don’t make it seem like the four sisters are accusing Young Master Cao; it’s the New Year, how bad would that be!
Next, they chatted about family matters.
Since Eldest Sister’s recovery, she has changed a lot.
Although occasionally some old habits still appear, such as—faking!
But it’s much better.
During the video chat, the large boxes of gift boxes behind Cao Cheng were being carried away one by one by the cosmetics company’s employees and sent to the backstage of CCTV.
That’s a thousand gift boxes.
Worth 3.8 million.
But in fact, the profit margin reached 90%!
In other words, the cost of these thousand gift boxes is only a few hundred thousand.
Uh…
Okay!
To be honest, tens of thousands!
Cough cough~~
…
Cao Cheng knows that these gift boxes will most likely be ‘disliked’ when given away now.
Because it’s an ‘off-brand’.
And those present who can be audience members, including the backstage staff, who doesn’t have a little money?
Most of them use big brands.
Therefore,
most of these gift boxes may be resold, and some may even be thrown away directly; they won’t even bother to take them home.
But Young Master Cao still sends them…
It’s not for the so-called promotion.
Promoting through gift-giving? How low-class would Young Master Cao be?
It’s for the emotion value!
After these products become popular, Young Master Cao will definitely control the production volume; even if he can produce more, he won’t produce a large quantity; he will control the quantity to create a sense of scarcity.
Otherwise, how will he get the emotion value?
At that time, being able to buy Silver will be considered high-end.
So, will those who throw away the gift boxes now, and those who resell them, regret it?
Most likely.
And these people are not ordinary people; they have more fortune and more emotion value.
It’s a win-win situation no matter how you calculate it!
Even if they don’t give them away and use them themselves… the effect is not bad; they can become loyal customers, help with a little promotion, and he can still make money from them!
Azheng eats Sichuan pepper… a total win!
Just say.
Should these gift boxes be sent or not?
