Ch 164: Unify The Entire Beauty Industry?

The press conference was successfully held.

After it ended, various discussions appeared online.

Young Master Cao’s Weibo and Miracle Cosmetics’ official Weibo were flooded with people, and the number of fans surged.

The comment section was filled with inquiries about cosmetics.

Everyone was calling Sister Qing.

Some even left messages for Little Ma, asking him to quickly launch the image posting function so everyone could participate in the lottery.

This matter immediately topped the hot search.

Xinlang Weibo also called Young Master Cao; they were very sincere, saying they could also launch the image function, as it was already in internal testing and could be launched at any time.

Subsequently,

Young Master Cao posted a message saying that Xinlang would soon be able to post images, with ten winners from his side and ten from Xinlang’s side.

Everyone has shares, so there can’t be favoritism.

In short,

Cao Cheng would make the lottery happen.

This wave of promotion was copied by others; unfortunately, they didn’t know that this promotion was all superficial.

Young Master Cao’s true purpose had not surfaced.

Young Master Cao’s calculations were so deep that perhaps only when the answer was revealed would it shock the world.

……

However,

just based on this superficial promotion, the night caused a significant stir.

At the press conference, four Diamond Sets and twenty-seven Gold Sets were sold.

That night,

the official online stores also launched the Silver and Gold Sets.

Don’t underestimate the consumption capacity of the domestic market.

In just one night,

the inventory of 1,000 Gold Sets on major online shopping platforms was sold out.

Of the 20,000 Silver Sets in stock, less than 1,000 remained.

Bronze also showed rapid growth.

In other words,

in one night, sales revenue exceeded 100 million yuan, which was incredibly crazy.

The customer service department was overwhelmed.

Various problems were thrown their way: whether refunds were possible if there were no effects, why the Diamond Set wasn’t launched, and the compensation policy for counterfeits, etc.

Many people were still skeptical and had questions before making purchases.

The most crucial point was

someone bought nearly twenty Gold Sets and one hundred Silver Sets at once.

Clearly, they were wealthy scalpers.

They saw a business opportunity in Miracle Cosmetics and had great ambition to gamble.

If they bet correctly, they could make a fortune this year.

They could profit millions with a single resale.

……

“Eldest Young Master, sales exceeded 100 million…”

“In one night, just one night, sales exceeded 100 million.”

The next day, Young Master Cao woke up.

He was having breakfast when, just after opening his phone, Xu Qing’s call came in.

He put it on speakerphone.

Cao Cheng listened to the excited voice on the phone while eating.

One hundred million yuan.

What concept is that?

In other words… in its peak years, Ren’s Hall didn’t even reach that sales revenue in a year.

Although there’s the reason of inflation, this shows that Miracle Cosmetics has become a sensation.

Moreover,

this was under limited sales.

If the Gold Set was sold without restrictions, it might even reach 200 million yuan in a single night.

The most frightening thing is that the reputation of the cosmetics hasn’t been established yet; people only believed what was said at the press conference, based on their trust in Young Master Cao, the richest person.

Once the reputation and effects of the cosmetics are established in the future, the results will only be better.

Including Ms. Xu Qing herself, she is now a celebrity in the industry.

On major Weibos, fans are calling Sister Qing, making Sister Qing ecstatic.

She was completely elated.

Her tone was extremely excited.

“Calm down, calm down~~~” Cao Cheng ate his fried dough sticks; eating something greasy in the morning is good!

Xu Qing hesitated, “Eldest Young Master, should we continue with that plan? I think this is already very good; our brand awareness has increased, and as long as we steadily develop, we will eventually become the leader in the domestic market, and even the international market. Our products are strong enough.”

“…”

Cao Cheng slurped a mouthful of soy milk and chewed, “Sister Qing, they say women are fickle, you’re so old, and still so fickle?”

“No, Eldest Young Master, I just think this auspicious start and brand awareness don’t seem to require any intrigue. We can win by steadily developing.”

“What nonsense! How can this be considered intrigue? This is business warfare, understand? Intrigue, open strategy, and fatal blow… I don’t want brand awareness, nor do I want money. I want them all to die!” Cao Cheng snorted coldly.

“…” Xu Qing was speechless.

She felt that the Eldest Young Master harbored deep malice towards international cosmetics brands.

It was unclear where this malice came from.

The Eldest Young Master didn’t seem to have suffered losses at their hands, so why did he hate them so much?

Xu Qing couldn’t understand.

She dared not ask.

For fear of being remembered by the Eldest Young Master and fired.

She still had a car, a house, and children to raise…

The more she interacted with Young Master Cao, the more she realized how deep his scheming was.

Although he always smiled, he never spoke sincerely; everything was hidden in his heart.

Including some upcoming plans, Xu Qing didn’t know the specifics; she only knew that the Eldest Young Master was scheming and planning.

“Sister Qing, don’t worry about anything else, just manage the company’s quality control. I said you would be the top star in cosmetics, the future queen of the cosmetics world, but the prerequisite is, don’t rush.”

“Understood, Eldest Young Master.”

Xu Qing’s excitement was doused with a bucket of cold water, and she calmed down considerably.

……

Unlike Xu Qing’s excitement,

the competitors were all sleepless.

The top three brands bought Diamond Sets after the press conference; this amount of money was nothing to them.

That night, they used some and sent some to a research institute in a neighboring city, asking the institute’s testing center to test the ingredients.

Early the next morning,

the competitors witnessed a miracle.

Although the effect wasn’t as good as Xu Qing’s, it was only one night.

But the change was obvious.

Each competitor found about five to ten female testers, and none of them experienced allergic reactions or side effects.

Regardless of the women’s skin type—dry, oily, or neither—it was suitable for all.

The effect was visible.

This effect…

They must have cheated.

Damn it, with a product like this, how are we supposed to compete?

380,000 yuan.

It was truly an exorbitant price.

But the effect was truly amazing.

Just like at last night’s press conference, Young Master Cao introduced a new term: cost-effectiveness.

At this price, it truly had excellent cost-effectiveness.

……

The third day!

Olay’s domestic CEO’s office.

Paul held the report just delivered by his secretary.

It was the test report.

“The test shows…”

“The formula contains an unknown active ingredient that cannot be deciphered?”

“The Diamond Set is mainly herbal essence, with less than one percent of chemicals, negligible; therefore, there are absolutely no side effects.”

“Bullshit~~~”

“Are those people at the research institute all idiots?”

“Three days to give this kind of result?”

Paul was furious.

The current situation was worse than when he first came to China.

He might have to pack up and leave at any time.

When he was in South America, he had never encountered such a situation.

After ten years in China, although some things were difficult, especially regarding policies…it wasn’t as bad as this time.

It was even dangerous.

It concerned his job.

The secretary said, “Except for this herbal essence X, which cannot be deciphered, other new ingredients such as ‘liquorice extract’, ‘nicotinamide mononucleotide’, and ‘phenylethyl resorcinol’ can be deciphered, but it will take some time.”

“Those are unimportant; this is the key.” Paul pointed to the report on ingredient X, “Do you know what the absence of side effects represents?”

The secretary smiled wryly, “I know, but the research institute can’t decipher it; they don’t even know what the ingredient is, and Mr. Paul and I are not researchers; worrying won’t help. Instead of worrying, it’s better to try to cooperate with Miracle.”

Paul recalled the previous night.

Paul had a constipated expression and rubbed his bald head, “Of course I said I wanted to cooperate, but the night before last, he asked me to make an offer. He wants to acquire Olay.”

“…” The secretary was speechless; that’s bold.

Paul laughed angrily, “Does he know how much Olay is worth?”

The secretary mumbled, “He can get a loan from the bank, and he also has public and private equity funds.”

“Shut up!”

Paul pointed at him, “You’d better get these thoughts out of your head, or I’ll get you out of this company.”

The secretary said helplessly, “Sir, I mean, he clearly doesn’t want to cooperate with us.”

“I know that, of course.” Paul said helplessly, “Aren’t people in your country very humble? Why doesn’t he have this characteristic?”

The secretary shrugged, “It depends on the person, sir. To my knowledge, he has been defiant since his rise, in the finance circle and the entertainment industry. He never puts any professionals or large enterprises in his eyes, so now that he’s in the beauty industry, he probably wouldn’t care about Olay’s international brand status, even if we’re number one.”

“Are you praising him?”

“No, sir, I’m stating a fact, so I mean, to cooperate, we might need to use other methods.”

“Such as?”

“Cross-shareholding.”

“Get out…do you think the Asia-Pacific president will agree?”

“No.”

“Then why are you suggesting this?”

The secretary said, “I mean, we can talk about shareholding on the surface to attract attention. Privately, we can find someone to investigate the source of ingredient X. This thing can’t have appeared out of thin air, right?”

“We’ll operate openly and secretly; as long as we find the raw material supplier, we can also obtain ingredient X.”

“Then, with Olay’s channels and reputation, we will definitely defeat any opponent, and sir, you even have the chance to become the CEO of the headquarters and unify the entire beauty industry.”

Paul raised his eyebrows, “The most correct decision I’ve ever made was making you my secretary.”

“Sir, you’re flattering me.”

“People in your country are sometimes very clever.” Paul sighed, “The Corsican Monster said that your country is a sleeping lion. Once it awakens, it will shock the world. I agree with that.”

At this time,

the phone rang.

Paul answered.

It was calls from several other companies in the beauty industry.

Paul smiled, “Of course, I also want to hold a gathering, just the few of us…I’ve already considered the matter of Miracle; let’s cooperate.”

The secretary rolled his eyes, is it you who considered it? It’s the boss who thought of it.

Taking credit in front of me, huh?

Damn it!